Monasaba
Multi-location Yemeni restaurant — full-service branding, content production, interior design, and Meta advertising across 4 GTA locations. From brand identity to weekly reels to performance campaigns.
Services Provided
- Brand Development
- Content Production
- Social Media Reels
- Interior Design
- Meta Ads Management
- Google Ads Management
- Multi-Location Strategy
Branding
Brand Palette
Typography
Arpona Bold & Medium
Poppins
Brand Story
Monasaba's brand identity is rooted in Yemeni heritage — the logomark features an 'M' constructed from two Gothic/Islamic arches inspired by traditional Yemeni architecture, with intricate Qamaria (stained-glass window) motifs. The warm, earthy palette of sandy beige and deep chocolate brown connects to the land, while vibrant stained-glass accents in terracotta, emerald, cobalt, and gold bring the cultural richness to life across 4 locations.
Brand Guidelines
Content Creation
Content Strategy
ThinknBox produces ongoing social content for Monasaba — from Chicken Mandi assembly videos to Yemeni cultural stories, building an authentic brand presence that celebrates heritage and drives engagement across all locations.
Platforms
Content Volume
Weekly Reels
Featured Reels
Advertising
Campaign Strategy
ThinknBox manages Meta and Google advertising across all 4 Monasaba locations — Dundas, Halifax, Ridgeway, and Scarborough. Each location runs tailored traffic, awareness, messenger, and retargeting campaigns ($3-5/day retargeting as part of the standard restaurant strategy). Seasonal campaigns and catering promotions drive consistent footfall, messenger leads, and online orders across the GTA and East Coast.
Meta Ads — Lifetime Results
4.65M
Total Impressions
1.23M
Total Reach
94.5K
Link Clicks
601K+
Post Engagement
494K+
Video Views
1,523
Lead Form Submits
1,427
Messenger Leads
35.9K
Landing Page Views
$4.87
Avg CPM
$0.15
Avg CPC
Total Spend
$22,634
Total Impressions
4.65M
Total Reach
1.23M
Google Ads — Lifetime Results
9.91M
Total Impressions
96.9K
Total Clicks
0.98%
CTR
$0.54
Avg CPC
56.4K
Conversions
$0.94
Cost / Conversion
Total Spend
$52,800
Total Impressions
9.91M
Total Clicks
96.9K
Conversions
56,364
Platforms
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