Mutabak Karak
Multi-location restaurant: complete branding and full-funnel Meta + Google advertising across Scarborough and Mississauga. Strategic campaigns driving traffic, messenger leads, and brand awareness.
Services Provided
- Brand Development
- Meta Ads Management
- Google Ads Management
- Campaign Strategy
- Creative Production
Branding
Brand Palette
Typography
Anton
Montserrat
Brand Story
Mutabak Karak is a contemporary Toronto restaurant brand rooted in Middle Eastern street food culture. Born from a desire to revive the beloved street food traditions of the Arab world, the brand centres on two iconic offerings: mutabak (a layered, stuffed flatbread) and karak (a richly spiced tea). The identity fuses bold custom bilingual typography, Arabic and Latin intertwined, with a palette of deep green, warm gold, cream, and earthy orange, evoking both heritage and modernity. Operating across Scarborough and Mississauga, Mutabak Karak delivers an authentic experience wrapped in a clean, expressive visual system designed to feel familiar and fresh at once.
Brand Guidelines
Advertising
Campaign Strategy
ThinknBox manages Meta and Google advertising for Mutabak Karak across two GTA locations, running traffic, messenger, lead generation, and awareness campaigns. $3-5/day retargeting campaigns run continuously as part of the standard restaurant strategy, with larger campaigns for seasonal promotions and brand storytelling.
Meta Ads: Lifetime Results
2.64M
Total Impressions
803K
Total Reach
27.8K
Link Clicks
240K+
Post Engagement
207K+
Video Views
3,170
Lead Form Submits
2,466
Messenger Leads
7,442
Landing Page Views
$4.45
Avg CPM
$0.23
Avg CPC
Total Spend
$11,767
Total Impressions
2.64M
Total Reach
803K
Google Ads: Lifetime Results
261K
Total Impressions
6,953
Total Clicks
2.66%
CTR
$0.48
Avg CPC
1,868
Conversions
$1.77
Cost / Conversion
Total Spend
$3,303
Total Impressions
261K
Total Clicks
6,953
Conversions
1,868
Platforms
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